Content Rewards is a performance-based organic marketing marketplace that lets brands pay creators and “clippers” directly per view for short-form video and user-generated content. It was founded by tech entrepreneur Daniel Bitton and scaled rapidly in partnership with the social commerce platform Whop.

Content Rewards just ran the most expensive clipping campaign in the world for an enhanced game sport event held in Las Vegas which cost half a million dollars.

Make videos you enjoy and get paid from every campaign
  
Focus on quality for your audience by knowing who likes and comments on your videos and have a high quality clip available for posting each day. Treat each clip like a piece of gold.

There’s a campaign suitable for any page niche on Content rewards. Participate in world class campaigns such as Boxable, Clash of Clans and Capcut. The campaigns are of known brands which helps boost the views.

The large number of mainstream campaigns allow for the content to fuse perfectly without your audience losing interest.

Steps to get paid
  
Locate campaigns suitable for your page audience, this will prevent your audience from losing interest.

Check the rpm and minimum views required normally 1k views and check if your page is suitable for the campaign and will generate the required views.

Depending on the campaign multiple platforms can be allowed which allows for reusing the same video and making more money.

Check the average review time to avoid backlog and frozen payout. I remember clipping for Nour Trades and the mod didn’t respond for one full week. A review time of 48hrs shows the campaign is being managed properly.

Check the approval rate. I wouldn’t join anything with an approval rate below 25% because that means the rules are too hard. High approval means clear guidelines and SOP.

Build trust score
Content Rewards uses loyalty ladder measure bonus based on the number of previously approved posts.

To get approved you need to take notice of dedicated page requirements which need the bio, profile picture and page name to be campaign related, you need to take notice of audience tier one rules which normally need 40% audience to be from America, London, Canada, Australia or New Zealand.

Check the top performing posts section before you start editing to get inspiration and to double check the rules.

Check the Google drive assets section for the clipping material and also search the hashtags related to the campaign on social media to have a good sense of the required quality.

Type of clipping campaigns
There are different types of short form campaigns which include: audio, logo, clipping and UGC.

I have listed them from least pay to most pay. Content Rewards focuses on the last two types.

Audio campaigns are mainly run on TikTok and allow for using videos from niches allowed by campaign and adding the song being promoted. Audio campaigns normally have the smallest rpm AVG 0.25

Logo campaigns are similar to audio campaigns as they allow post video for a wide niche with increased view probability. They may occasionally request specific videos that should have the logo on it. The rpm for logo campaigns is AVG 0.4

Clipping campaigns involve clipping provided material only. Since it’s challenging to introduce new content to your existing audience the rpm is AVG 1

UGC involves having a media personality or influential person talk about a product and show the audience how to use it. Examples are try on hauls and unboxing videos other examples include gambling and gaming platform reaction videos.

Clipping Tools
When I first started clipping I used the free version of Capcut. I struggled to get 1k views because the watermark lowered the quality and caused my submissions to get rejected.

Adobe premiere pro is expensive and used by mainstream industry giants such as Warner bros and Colombia studios.

For simple clips use Canva which supports basic editing for business presentations and company profiles.

Capcut is the most used mobile video editor with powerful features that can be accessed when paid for.

Instagram edits is free and has strong integration with the main Instagram app allowing for easy song search and reliable caption generator.

TikTok video editor has very strong functionality which loads fast with a strong audio feature as well.

Extra Ai watermarks are considered low quality on the clip and may lead to the submission being rejected for the campaign you are participating in.

Vizard.ai allows for bulk processing of clips with the option to remove the watermark under paid package.

Reka.ai generates 6 high quality clips from a single 30 minute video. All you have to do is provide the source link. A limited number of clips can be generated per month with the option to buy more credits for unlimited usage.

Opus clips is the leading clipping ai tool which generates 4k clips with formal captions. They also have a free package with the option for paid unlimited use.

TikTok clipping tool has no watermarks; the clip is simply cut to fit the screen and a dynamic font option is selected for the captions. The video length limit is 1 hour for the tool to work, 10 clips are generated at once.

The best editors are the ones that are linked to social media for fast posting and also have access to good music catalogues.

Viral clips format


  
Below are the features that make up a viral video.

Write on Medium
3 second hook

High energy moment of excitement or discovery. Big reveal moment that impels the viewer to find out more.


Text one screen
  
The text on screen should summarise the 1 minute clip or can be catch phrase such as POV. An example is a clip of a Tokyo vacation with fast cars but that has a catch phrase talking about Shopify earnings: “40k last week running Facebook ads for my jewelry Shopify store”

Text animation

Is an extra feature that is not widely used but if added correctly can make the video dynamic and eye catching.

Effects

Blur, zoom and pan effects help bring life and excitement onto the video.

Captions

30 percent of the audience watch the videos with no sound so captions have a functional use

Viral audio

The audio helps with specific country targeting and also improves the video engagement by 40%. The new in demand editing style requires the frame changes according to the sound beat.

CTA (call to action)

Is casually required under the campaign rules especially for games as is normally a 3 second instruction telling the audience to watch a video, subscribe or login to specify websites. Depending on the company needs a promo code will also be provided to track the conversions.

How to pick campaign?
The page niche allows for specific campaign participation without losing audience interest.

A Jhonny Carson podcast page niche allows for clipping interview campaigns.

A Robin Williams comedy live performance and award show page niche would enable participation in live performance and music campaigns like the FIFA World Cup.

The main character being used in the page may be used to pick the campaigns, their known interests may be used to map the campaigns.

Based on the top three niches which are memes, streamer clips and lifestyle content here’s how to decide on a campaign to participate in.

Lifestyle content which normally shows vacations and assets is suitable for clipping company products such as Egoli and Forex market products. Fitness and health products will fuse perfectly onto the lifestyle page.

Meme pages are suitable for clipping games, gambling and carton shows. Animation is not organically pushed by the algorithm and requires a lot of followers.

Streamer clip pages are good for clipping interviews and new movie releases as the old meets the new and for naturalization.

Professional content planning: how many followers do you need to start?
  
No followers are required to be profitable. You just need a properly warmed up social media account.

Most videos don’t make it above 2k views so using standard page growth practices to get more followers and increasing the base number of views of your social media account to above 2k is a good long term strategy.

The Jake Paul campaign which promotes itself because of the good reception online also moves 3 times slower to clippers with no existing audience who seem to struggle to hit the 2k views mark.

Posting times are in the morning and afternoon when people are not at work. Peak time is 8 in the afternoon for the targeted country.

A clear and well defined niche will ensure the page grows fast and is easy to find online.

The best practice involves focusing on one influential figure and building a clear online footprint around that figure.

The majority of the content per week mustn’t be ads, for every one promotion video post two organic videos, this will prevent the page footprint from getting destroyed.

References
  
How to make 10k/m with content rewards

https://youtu.be/LrnkY47Z-Is?si=KoD5V7iMLf3-AwFj


How to make money with content rewards

https://youtu.be/oO7hLh49bns?si=7k-7cdIfyssx7xuf


  How to get rich from clipping
https://youtu.be/o_i3MscQJ70?si=vcSt0bz6-gyTkcD6


  I tried clipping for 72hrs
https://youtu.be/zSqDLvxKB24?si=uXvvMf81-V8A78DT


  https://whop.com/blog/ecomflow


  https://whop.com/blog/tech-for-tradespeople/